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Underscoring its commitment to supporting electronic music artists and producers, AlphaTheta Corporation, owner of the industry-leading DJ manufacturing brand, Pioneer DJ, announces a 25% stake purchase in electronic music reporting company, DJ Monitor. Through this strategic investment and partnership, the companies will forge new technological innovations and efficiencies to better serve the electronic music ecosystem.

In addition to Pioneer DJ, AlphaTheta Corporation owns Pioneer DJ associated brands such as KUVO. KUVO, which launched in 2014, aims to assist with fair distribution of royalties to electronic music creators and rightsholders worldwide. As KUVO has evolved, AlphaTheta‘s investment in DJ Monitor affirms its dedication to artists through proper royalty distribution.

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Speaking about the partnership, AlphaTheta President and CEO, Yoshinori Kataoka, said, “Music creators are at the core of the electronic music community, so it’s absolutely vital that they get paid when their music is played publicly. Fair royalty distribution enables artists to keep making music that DJs want to play and audiences want to hear.”

“At AlphaTheta Corporation, we’re passionate about using our technical expertise and global reach to support music creators. It’s a natural fit for us to partner with DJ Monitor, a company that shares our vision and determination to ensure artists are paid fairly. We look forward to working closely with them on the development of KUVO, among other exciting projects.”

The central purpose of the partnership between AlphaTheta and DJ Monitor is to collect and enhance the data from music played on Pioneer DJ hardware. Insights can then be shared with selected industry partners to enable more accurate payments of royalties to the music creators, and to allow clubs to understand more about the music played at their venues. Since its inception in 2005, DJ Monitor has been a leader in this field, providing a host of services to venues and events that see the value in professional music reporting.

Yuri Dokter, CEO and Founder of DJ Monitor said, “Having pioneered club and event monitoring through music recognition technology since 2005, DJ Monitor has become the de facto standard for collective management organizations around the world, pushing transparency by providing auditable data. With club music embedded in our DNA, our partnership with AlphaTheta will create the most credible and robust system to maximise electronic music creator incomes.”

About DJ Monitor
DJ Monitor is a global market leader in monitoring electronic music. Since 2005, they’ve developed tech-driven end-to-end services that enhance accurate music usage reporting and improved royalties for artists. Their services cover music festivals, nightclubs, venues, broadcasts, and online streaming events. Since 2020, DJ Monitor has also facilitated the live streaming of physical events, integrating online and offline experiences and offering services that cover monitoring, online transactions, and international licensing.

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About AlphaTheta Corporation (former company name: Pioneer DJ Corporation)
AlphaTheta Music Americas, Inc. is the subsidiary of AlphaTheta Corporation responsible for sales and marketing in North, Central, and South America. For more than 25 years, the Pioneer DJ brand has been a market leader in the design and production of innovative DJ equipment and software. The company works closely with DJs and clubs to deliver next generation products that inspire and shape the global dance music community and has recently launched a new range of musical instruments for production and live performances. Its portfolio includes brands such as TORAIZ, Pioneer Professional Audio and Pioneer DJ Radio, as well as social platforms KUVO and DJsounds. AlphaTheta Corporation is a privately held company headquartered in Yokohama, Japan, and is led by President and CEO Yoshinori Kataoka.

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