FLASHBACK ARTICLE FROM APRIL 2011
How do you ensure success? Do you have to ensure success? I know it can be a very slippery slope. Come on, I mean all we do most times is play music, right? They have to want to dance or be motivated to have fun. Of course, we all have our little tricks, but do they always work? Every time? Can you or will you guarantee their success every time? Do you guarantee a flawless performance each and every time you take the stage?
Scary, isn’t it? This is a concept I talk about at great length in “The Entertainment Experience” seminar and workshop. Let’s dig into a couple of ideas as we look at setting ourselves up for success.
The first step in creating a guaranteed flawless performance would be to put you and your reputation out there with a guarantee to your client of performance excellence. With that kind of pressure staring you in the face, you will find some important questions you must now ask yourself.
1. How good am I really?
2. What circumstances must be in place for me to make good on my promise?
3. Am I in control of the outcome, or is my audience?
It’s a frightening idea to put your talent and know-how on the line! But, believe me …THIS … is what your clients are looking for. They want to know they are working with someone who knows what they can do and what they can’t do and that you will back it up with your whole reputation.
To be this sure with your clients, you first must be this sure of yourself. When was the last time you really dissected your show? You know, really took it apart piece by piece and evaluated what was good, what was bad, what was average, what was predictable.
Take your introductions, for instance. Can you be sure they will be flawless every time, or are you a slave to the circumstances of the room? What has to be in place for this to be the kind of introduction where everyone is left speechless, excited, and moved to grab as many cards off your table as they can carry? We’ve all had that kind of moment, or at least we could tell what was missing in a moment that could have made it into that kind of moment.
Well, if you knew what would be needed to be present for that kind of success, why wouldn’t you find a way to set it up ahead of time to ensure that it would happen every time?
My first challenge to you would be to answer those questions … on paper and be detailed! Be unyielding! Let no stone or idea be left unwritten!
Now that you have all the reasons that things might go wrong, you probably have answers to how to fix them, staring you right in the face. If not, give it some serious thought and write that down as well.
What you are doing is writing a blueprint for success. You are identifying what is necessary for your client, the guests, and the other vendors to collaborate on your successful performance. You are managing the expectations of your client by being straight about what you can and can’t make happen. They will be much better and forgiving clients if you just tell them you are not sure how you can make something work. Plus, they will be happy and excited to be sure that all the backstage setup and preparation that is necessary to ensure that their party will be GREAT gets done. Trust me. If you don’t believe me, Try this … next time you sit down with your wedding client, mention to them that you will have much more success with people being involved on the dance floor if they are dancing … you know, the guests of honor … the bride and groom. You know, dancing…on the dance floor and not at the bar. Then, watch how much more your client will go out of the way to make sure you look like a rock star by dancing much more than they were planning to.
Remember … You are the expert, and only you know what you need to make sure your performance is the best one you have ever done. Communicate that! To yourself, to your staff, to the vendors, to your clients, and you will suddenly see success begin to line up for you and for the “Entertainment Experience” you are creating.
FLASHBACK ARTICLE FROM APRIL 2011